2. Collected Information We may track and collect the following categories of information when you visit and use the Website: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Website; (4) types of web browsers used to access the Website; (5) the referring source which may have sent you to the Website; and (6) other information associated with the interaction of your browser and the Website (collectively “Traffic Data”).
In order for you to access certain areas of the Website, we may require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, e-mail address, and phone number); and (2) Demographic Data (such as your zip code / postal code). If you communicate with us, for example by e-mail or through a contact page on the Website, any details provided in such communication may be collected as Personal Information.
We also collect other information, some of which may be Personal Information that you voluntarily provide to us when you choose to use some of the Website’s interactive tools and services (“Interactive Tools”).
If you create an account on our Website, and authenticate the account via a third-party service like Twitter or Facebook, we may collect, store, and periodically update the contact lists associated with that third-party service, so you can connect with existing contacts from that third party service who also use our Website and services.
3. Cookies “Cookies” are small computer files that are transferred to your computer's hard drive that contain information such as user ID, user preferences, lists of pages visited and activities conducted while browsing the Website. At your option, expense and responsibility, you may block cookies or delete cookies from your hard drive. However, by disabling cookies, you may not have access to the entire set of features of the Website.
Other cookies used by our business partners may collect other non-personally identifying information, such as your computer’s IP address, type of operating system, and type of internet browsing software, what web pages you viewed at what time, the geographic location of your internet service provider and demographic information, such as your gender and age range. This information is used to provide us additional information about our users’ demographics and internet behaviours.
We do not link the information stored in cookies directly to any of the Personal Information you submit while on the Website. However, in limited circumstances we may use “Web Beacons” to collect anonymous, non-personal information about your use of the Website and the sites of selected sponsors and advertisers, and your use of emails, special promotions and newsletters we send to you. Web Beacons are tiny graphic image files imbedded in a web page or email that provide a presence on the web page or email and send back to its home server information from the user’s browser. The information collected by Web Beacons allows us to statistically monitor how many people are using our Website and selected sponsors' and advertisers' sites, or opening our emails, and for what purposes.
We may also use a third party website analytics services in connection with the Website and store all Traffic Data and review postings indefinitely, even after “deletion,” and may archive such information elsewhere.
5. Use of Information We may use your Contact Data to send you information about us and our products, services, promotions and events, and to contact you when necessary, such as to schedule a consultation or remind you of an upcoming appointment. We may use your Demographic Data and Traffic Data to customize and tailor your experience on the Website, in emails and in other communications, displaying content that we think you might be interested in, and according to your preferences.
6. Emails from Us Sometimes we will send you administrative emails about such things as service changes or new policies.